Avoid using claims that may create an inaccurate view of the results or potentially create unmet expectations. See how Weight Watchers (now called WW) is approaching ad copy & visual creation via the very useful Facebook Ad Library (where you can search for any FB page's active ads). … You can’t promote illegal stuff 57. Bankrupt ?" This would sound rude and would be totally counterproductive. All those products are health product like posture corrector. Are these products violate facebook policy? Discriminatory Practices: Apps must not discriminate or encourage discrimination against people based on personal attributes such as race, ethnicity, color, national origin, religion, age, sex, sexual orientation, gender identity, family status, disability, medical or genetic condition. 54. You can't market debt-consolidation by asking "Broke ? If your ad promotes weight loss products, please bear in mind that our Cosmetic Procedures and Weight Loss Ads Policy requires that ads marketing weight loss products and services must be targeted to people at least 18 years or older.. Your ad may be in violation of community standards if Facebook says it is 56. By the way I do not put any before/after picture as I know those are not allowed. Instead you’d need say something like: Also, stay away from the term “other”. Ads must not contain content that asserts or implies personal attributes. Someone told me that we cannot sale health product on facebook ads. A myth that is circulating is that using the word “you” at all in the text of an ad is against Facebook Ad Policies but that is completely untrue. People don’t go on Facebook to be reminded that they’re sick, broke, or old. Sign Up. This is a nuanced policy that, other than using too much text in a Facebook ad, is one of the main reasons ads get disapproved. In these ways, Facebook ads are different from most of the website copy you’ll create, and certainly different from traditional direct response advertisements. Not even a little. You can't allude to the group someone is part of by using the "other" word. but you can say "We have financial services to cover every need."Â. Password. The best path forward to scaling and growing your business! นโยบาย. In this very good piece, Sean Flanagan compares Facebook to an online cafe where everyone should feel at ease (Facebook's #1 objective is to keep people in their agora). Ads must not contain content that asserts or implies personal attributes. Do you want to join Facebook? To this end, they want to create a kind of “happiness ecosystem” where people feel good about the content they experience. For instance you can't say "Meet other Buddhists." If it could scare them away from Facebook, there's a chance your ad will be rejected. For instance you could promote "Atlantis Gay Cruises" but you can't ask potential travelers "Are you gay?" or diluting the tricky topic into another one (With WW, you can still enjoy your favorite foods and reach your weight loss goals.). Don’t advertise prohibited products. but you could say "Here's the weight loss programme everyone's talking about! These options can be so specific that more than once, I have had Facebook friends complain about being targeted by ads that are “inappropriately personal.” or "Do you want to lose weight?" Avoid using content that may make the person viewing the ad feel bad about their current state and create a negative self-perception. Policy Ads must not contain content that asserts or implies personal attributes. If you answer yes to that question, it means you’ve been reminded – directly – that you have a problem. You see, Facebook runs this advertising system to make money. Do you have a toothache? With this policy, Facebook wants to avoid ads that trigger any type of personal reaction from people, and in particular, a reaction that might generate negative emotions. Our website uses sweet little cookies to improve your browsing experience. Personal Attributes. Risk for facebook policy personal attributes it can aspire to london is out, from the facebook lookalike audiences for every word of how. to sell them a gay-friendly package. Ad account Overview. You can't say in your copy: "Are you overweight?" Basically anything which mentions a detail related to the targeted user's identity is strictly forbidden: race, religion/philosophical belief, age, sexual orientation/behaviour, gender identity, disability or medical condition, financial status/information, criminal record, name. All my reviews are fully based on my personal experience. Facebook. You'll notice that most creatives are either generic (No matter what your goals are, WW is for you.) There's also a bonus comment re: the use of "other". This includes direct or indirect assertions or implications about a person’s race, ethnic origin, religion, beliefs, age, sexual orientation or practices, gender identity, disability, medical condition (including physical or mental health), financial status, membership in a trade union, criminal record, or name.” This one is easy to miss. Log In. When enough ads are reported and they all share something in common, Facebook will ban whatever is causing the reports, and marketers simply have to adapt. This one is easy to miss. Policy. They might feel uncomfortable if something is insinuated about their race, sexual orientation, or gender identity. If an ad makes people feel unhappy or uncomfortable – even if the implication is indirect – that it will cause them to leave Facebook and not return. Madwire LLC is a registered ISO of Wells Fargo Bank, N.A., Concord, CA. Because it can be creepy. Get business, marketing and sales tips written by experienced industry practitioners. ได้เกิดข้อผิดพลาดในการโหลดข้อความของเนื้อหา. Sale down keys are facebook ad policy personal attributes or brand of messaging! One of the things to avoid here is asking questions. If anyone tries to do so, it will reject the ad post for that company and organization which can create an … Invite users who reacted to your Facebook posts. For example, in most web copy it’s a best practice to use the second person voice (You will benefit from this offer). This includes direct or indirect assertions or implications about a person’s race, ethnic origin, religion, beliefs, age, sexual orientation or practices, gender identity, disability, medical condition (including physical or mental health), financial status, voting status, membership in a trade union, criminal record, or name. An image featuring a curly measuring tape, a (unhappy) fat person or a bathroom scale will usually be rejected since they allude a bit too closely to weight-related issues. This is a nuanced policy that, other than using too much text in a Facebook ad, is one of the main reasons ads get disapproved. If you do much copywriting, you’re probably realizing you need to tweak your style for Facebook. but you can say "Looking for Buddhists near you?". You can’t harass, insult or bully others 58. Facebook has almost endless targeting options—so extensive that this particular marketer was able to specifically target his roommate in a series of elaborate ads. However, using second person makes it easy to imply personal attributes, as does asking direct questions. Look at the following ad. An ad account is an used for managing ads of Facebook. 100% free. No Hate Speech 60. Case Studies, General Marketing Tips & Strategies. This includes direct or indirect assertions or implications about a person’s race, ethnic origin, religion, beliefs, age, sexual orientation or practices, gender identity, disability, medical condition (including physical or mental health), financial status, voting status, membership in a trade union, criminal record, or name.