1. That may not be worth it for $100. If you’re on the fence about whether or not you should say You’re going to have to factor the time spent taking photos for the campaign, creating the Instagram stories, writing the captions, and you have to pass up opportunities to work with other brands. Send a perfect collaboration email. I responded with my thanks (trying to hide my surprise for the simple request, I mean really!) When is it okay to say NO to a brand collaboration?! GIVE AN EXAMPLE HERE. Suffice to say, Round has some sound advice for franchisors who might be eyeing up a brand collaboration or two. As much as you have the right to say NO, you should absolutely consider all possibilities because you never know where it could lead. Because I work full time, I batch all my photo shoots on the It is the modus operandi when two companies formulate a mutual alliance to work together creating a … would have extended over a two month period. Rather, keep your email to a few sentences. Brand collaborations and sponsored posts are a huge part of a blogger’s workload. At the end of 2019, I had a large brand campaign pop up. Just because a brand offers some budget towards a brand According to Crezeo … I share everything fashion and healthy lifestyle related, plus some blogging tips for my fellow blogger babes out there. The brand doesn’t align with your personal brand & niche. Here, we will be focusing on some of the key parameters that shouldn’t be missed out in a collaboration email. I love working with great lifestyle, … Don’t let anyone take you for a ride with it. You’re only doing the collab to make money. InflueNex InflueNex is the best and easiest solution for your entire brand pitch Email templates and provides you powerful tool that helps you to quickly write best Email. Matti from TravelFeels gives us a few tips and requirements to make it possible and start receiving brand collaboration offers. The response you’ll … Not quite… For every 10 people you email asking to do a collab, expect about 10% to respond. Another way to say Collaboration? If you had told me a year ago that I would have turned down a $4,000 brand collaboration, I wouldn’t have believed you. I recommend asking the brand what their timeline is for their campaign when you first start corresponding with the brand over email. no to a brand collaboration, this blog post is for you. The brand reaching out to you. Grab my list of the Top 12 Most Profitable Niches below. If you’ve got a full plate (it happens, don’t be too hard on yourself) and are struggling to find the time to fulfill your part of the bargain, say no. You don’t have too many brand collaborations on your plate at the same time (This is important & another reason to be selective with campaigns. You reaching out to the brand. In fact, co-branding and collaboration are no longer optional for a brand’s success: they’re a strategic imperative. A collaboration seems like no big deal right? If they’re timeline can’t be adjusted, it’s okay to pass up working with the brand. How To Get Brand Collaborations. Brand pitching! We will be giving you the best writing tips. Before influencers and bloggers really became a “thing,” the only way to work with your favorite brand was to get a job there or or start a career in marketing. Cool by association: Louis Vuitton x Supreme. Either way, go into brand collaborations with an open mind. Brand collaboration has become an increasingly popular way to supercharge innovation. Why I Love These & How I Reply to a Brand Collaboration. Hi there! Your audience isn’t interested in what the brand offers (you can poll them before agreeing to the collab to find out). The brand is relevant to your personal brand & niche (example: I am a healthy lifestyle blogger, you’ll never catch me working with McDonald’s). For example, if a brand ever reached out to me about fly fishing, I would probably turn it down. The collaboration is just that: a collaboration between two people or entities that are benefiting from each other’s efforts. You’re doing the collab just to do a collab (this may come up for you new bloggers – you get excited about getting your first collab offer, but don’t do it just to do it, do it because it makes sense for your brand). weekends and give my photographers at least a week to edit photos because they But I turned the campaign because the brand and I did not see eye to eye with the budget and number of deliverables they were asking for within that budget. This is why niching down is so important! There is no opening for convergence because people don't know where to converge. If you have a positive experience with one brand, they may recommend you to another brand or consider a long-term partnership. We all know that emotionally, people don’t respond well to “no.” As customers we hate it, so why would you straight up say “no” to a customer request? 'm sure every blogger and their Nan saw the drama that kicked off in the blogging community last week, when a brand outed a youtuber for reaching out to them for a collaboration. A collaboration email hence is something that you should know of. If the You've received your first email from a brand and they want to work with you! You feel that your audience will like & benefit from the brand. Required fields are marked *. Put another way, brand collaborations provide a simple heuristic link to an overwhelmed consumer: I have an affinity for X, so Y must be worth checking out too. Sometimes you need to be flexible with your needs in order to enable collaboration. Before you get too excited, there are a few factors to consider before accepting a brand collaboration. (Is it a meat brand and you don’t eat meat? If you can’t see the brand’s products or services in your life, you can say no to working with the brand. 7 Tips for New Bloggers & Influencers in 2020, 5 Lessons I’ve Learned from my Top Brand Collaborations of 2019, How to Respond to a Brand when they “don’t have budget” for an influencer campaign. You’ve committed to too many brand collabs within the same timeline. Initially, I was afraid to say no the brands. Amidst our flooded inboxes, there are a few brand proposals you’ll accept and many more that you’ll decline. Synonyms for Collaboration (other words and phrases for Collaboration). XXX brand offers you $100 for 4 Instagram posts, 4 IG stories, a swipe up link in your bio and you can’t work with competitive brands for a month. Think of it this way–no brand is going to be upset about the possibility to get some free publicity! Decide on the details of your collaboration and collaborate. A good brand collaboration will not comment cheaply on your post, either: they will DM you or email you. Bloggers perceive and speak about a brand in creative ways the brand’s marketing team might not consider, and that can serve as a powerful way to reach new audiences. Emma’s Edition isn’t focused on any type of fishing, camping, or hiking. Thank you so much for sharing these tips! This is the moment you've been waiting for and why you've spent countless hours creating quality content. you should say no. Log in, Hi, I'm Alexa! When to Say Yes or No to a Brand Collaboration. I’ve had brands ask me to post in 3 days about a brand’s products and I have to turn down the campaign – even if it’s paid. Now I already had this post planned and scheduled, however I thought about not publishing it but I thought it was perfect timing what with e But there are times when you have to determine that the brand collaboration isn’t worth it – even if it’s a paid brand collaboration. They have no requirements, they just want you to try their product, love it, and share it in an organic way. At first glance, ultra-luxurious fashion house … When you say no to one opportunity, you’re creating space for other opportunities to come your way. Brand collaboration can be hugely advantageous for brands, so long as the project serves the needs of both companies involved and comes across as a natural combination. You never post about anything related to the brand & what they offer. decided to collaborate with that “hot-new-swimwear-brand” that all … You wouldn’t actually use the product the brand is offering you. and accepted the offer. Let them know so they can better understand your why. My name is Emma. in-person event, images to be released to the brand for their website and Brands I Have Had A Successful Brand Collaboration With. There are a couple major points I want to emphasize before I get started. If you’re balancing your blog and Instagram with a full time job like me, supporting a timeline that’s less than 7 days is basically impossible. You’re excited to work with the brand beyond just receiving a paycheck or free product. BLOG | YOUTUBE | INSTAGRAM, Your email address will not be published. A by-product of saying “no” is that it often results in lengthy conversations, anger, and escalations. I wanted to share this story because I want to remind other bloggers and content creatives out there that it’s OKAY TO SAY NO. time spent creating content for the campaign or the number of assets released The brand is asking for an unrealistic turnaround time. There are hundreds (if not thousands) of brands out there putting side a piece of their marketing budgets to influencer marketing. Makeup Geek is an indie beauty brand known for its high quality, pigmented eyeshadows that come in a variety of colours and shimmers at affordable prices. You have already tried products from the brand & are a fan of them OR you haven’t tried them yet but are a fan of what they do (it’s okay if you haven’t tried the products yet, just try them & make sure you like them before posting about them). While subtle, this sort of link has incredible filtering power. Yes, it definitely feels a bit scary to say no at first, but I’ve been trying this out in the recent months, and I’ve found that it’s been helping me stay more focused on brands and collaborations that I connect with and enjoy more! Welcome to my blog! When I posted about it, I sent her the post link. In 2016-2017, I pretty much said yes to every brand collaboration that came my way. The brand isn’t willing to negotiate on fair payment for you. But after saying no and turning down gifted campaigns, other brand campaigns emerged that I was way more excited about. )” No Time In Editorial Calendar That can go for anything in life really. InflueNex Website is an influencer finding website where you can simply enter keyword and search the millions of influencers. When it comes to working with brands as a blogger, there’s 2 ways you can land a collaboration. 8 Ways to Repurpose Your Content on Your …, 8 Self-Portrait Posing Ideas for Self-Timer Photo Shoots. Try this format: An introduction of yourself and your blog/blog topics (1-2 sentences). 2. It's okay to say no to a brand collaboration - Emma's Edition Enjoy the benefits of brand partnerships They will ask you how much you charge for a post and will offer you the product for free. I was trying to build my Instagram and credibility with brands. For the Experienced: “Collaboration with Beauty Blogger—30K Instagram Followers” It isn’t necessarily a good thing or a bad thing if you’ve worked with brands or not. When your business collaborates with another brand, it's one effective way of marketing. Unfortunately, BRAND OR PRODUCT doesn’t align with the content and editorial needs of my brand. Don’t be afraid to start a conversation. If the product is off-brand, I’d say no, though. Truth is, it’s much harder to say no gracefully. For more information and insights into how companies are staying on the cutting edge, check out Trend Hunter's Branding Trend Report . brand was asking for an extensive amount of deliverables that included an Don’t be shy to ask for what truly makes you feel valued and realistically reflects the work and positives you’re bringing to the table for the brand. These conversations drag on for longer than they have to and… Read More »3 Ways to Politely Reject Customer Requests Even the most successful companies have benefited from participating in a joint project or venture with another complementary brand, and consumers are increasingly more receptive to the collaborative approach. There are times when brand collaborations are worth it – even gifted brand collaborations. Let’s explore six of the most common types of collaboration tactics – for example’s sake, let’s say you’re a luxury beach hotel trying to tap into the millennial market, and you’ve (wisely!) The brand fits your lifestyle (example: a wedding band company reached out to me to collab & I am far from being marries or engaged, so it did not make sense to work with them). The brand is offering a fair amount of turnaround time for you to create the content OR is paying you extra for a quick turnaround time. Authenticity isn’t just a word people are throwing around. The When you do find a brand that makes sense to align with, make sure that you always operate from the mindset of value. The brand is offering a fair payment for the required content. The only way to communicate the brilliant idea is through email. It boils down to which brands. A product for cats and you’re allergic? Either way, you need to decide whether or not that campaign is a good fit for you. However, the process of the collaboration is a challenging part. “As well as doing your due diligence on a proposed partner, you should also pick the market segment that is most aligned with the … Your email address will not be published. You can get collaboration email example online to check out how it is written. Keep It Real. But don't hesitate. also work full time. The concept of Brand Collaboration can be defined as the strategic alliance between two or more brands for curating a unique and specific product or service with an intention to carve a niche and attain a competitive advantage at the marketplace. Collaboration with potential brand influencers are important to stay in the market. Maybe you’re hoping to land something like, a free hotel stay, or perhaps you love a product and you’d really like to get it in-kind in exchange for exposure. You don’t want to overwhelm yourself or post multiple campaigns in a row on your feed.). social media, blog posts, and other social media posts. As a creator, blogger, entrepreneur, artist, etc., you have a say when you collaborate with brands. Part 1: Most Helpful Tips and Tricks about Writing a Good Brand Collaboration Email 1. For those who don’t know, collab is short for collaborate, (this term is quite often used in the blogging biz). Arguably one of the best parts about being a influencer is getting the opportunity to work with brands. Don’t add entire paragraphs about your blog or a three-page collaboration idea that they have to download as a Word document. But I learned after 6 months that I was getting burnt out and working with brands was starting to feel like a chore. Send an email, ask to collab, get a response and boom, you’re in. a brand has the rights to your content in perpetuity, that basically means they own it from the contract date until the end of time. to the brand outweighs the budget, Why you love the brand or their products (1-2 sentences). This brand campaign You don’t want to make a product or service fit into your life just because a brand offers you a blog/Instagram collaboration. When you take on a brand collaboration, you not only have an obligation to yourself/your blogging schedule, you also have an obligation to that brand. Honestly, it’s a lot more daunting than it sounds! XO, Elizabeth T. “Thank you so much for reaching out to me. I highly recommend thinking about your opportunity cost in this case. I'd love to connect, so please reach out to me via social media @alexamorelli or via email [email protected], This error message is only visible to WordPress admins. campaign doesn’t mean the brand campaign is going to be worth your time. The brand’s values do not align with yours. I'm a Seattle Lifestyle Blogger focused on bringing you fashion, career, and life advice. From brand-to-influencer collaborations, employee collaboration or collaborative playlists on Spotify, there are many contexts to use the word - but ‘collaboration marketing’ is … There’s something special about the collaboration between bloggers and the brands they love. I can't even begin to explain how … For some brands, you just won’t be the right fit …