Topics in Graphic Design Assignment # 3 – The Greatest Movie Ever Sold. Five new words / terminology that I learned from “The Greatest Movie Ever Sold” by Morgan Spurlock was brand collateral, brand personality, faction, brand x (exclusive concept for the documentary), and quid pro quo. : Watching Gene Kelly From a Child's-Eye View by Ethan Warren, Amend: The Fight for America Educates Netflix Audiences on 14th Amendment, Oscar-Nominated Documentarian Steve James to Host Workshop on February 20th as Part of No Malice Film Contest, Netflix’s Behind Her Eyes is a Well-Crafted, Completely Bonkers Thriller. I already knew what he was telling us, and I think many people do. Morgan Spurlock's new documentary, "The Greatest Movie Ever Sold," finances itself by its own bootstraps. I can't exactly recommend the film, but I do recommend drinking POM Wonderful. a documentary called The Greatest Movie Ever Sold and you took notes about how the film was constructed – use of shots, voiceover, music, clips, images, subjective narration, using stats to prove the points being made etc. There wasn’t much in terms of sound. He talks to agents, lawyers, product reps, movie directors, musicians and placement specialists, and then makes calls on a series of would-be sponsors, some of whom are extremely wary of his scheme. A documentary about branding, advertising and product placement that is financed and made possible by brands, advertising and product placement. With scenes that may come across as boring to an audience member such as a collection of scenes where Morgan Spurlock calls companies for sponsorship deals, they cut it into a montage segment to speed up the process meaning they could have more time to talk about the more hard hitting facts of advertising and sponsorship. Spurlock's film only features 15 brands - … The Greatest Movie Ever Sold Media is everywhere, it became a part of our life. Along the way, he consults various learned experts, including Ralph Nader, Noam Chomsky and Donald Trump (of the Trump Towers franchise), who appear as talking heads in so many docs these days, they might almost be product placement for themselves. This is a documentary about the struggles of getting sponsorships for any form of media, Morgan decides to set out and show the audience what really goes on behind the scenes of board meetings, interviews and negotiations. Film ... is a hint that his analysis … 'The Greatest Movie Ever Sold' and the Future of Product Placement. Did you know it's a powerful antioxidant, and can provide some of the benefits of Viagra? Spurlock is the star, just as he was when he ate only at McDonald's for a month in "Super Size Me." Roger Ebert was the film critic of the Chicago Sun-Times from 1967 until his death in 2013. He strikes paydirt with POM Wonderful, which agrees to be a major sponsor, and then some of the other pieces fall into place. “Pom Wonderful Presents: The Greatest Movie Ever Sold” is even more amusing than “Super Size Me,” the documentary that put Mr. Spurlock on the moviemaking map in 2004. Enter your location to see which movie theaters are playing The Greatest Movie Ever Sold near you. The premise behind the production is that the documentary itself would be entirely paid for by sponsors, thus being a form of metafilm. Create a free website or blog at WordPress.com. The Rise (and Inevitable Fall) of Citizen Kane As the Greatest Movie Ever Made By Bilge Ebiri This article was featured in One Great Story , New York ’s … To my knowledge, there weren’t that many sounds that appeared to be added in during the post-production process, so my only assumption is that the only sound that was captured was audio picked up from the camera, such as: traffic, background noise in the form of conversations, footsteps, elevators. Another example of clever editing is whenever Morgan Spurlock either forgets what he’s trying to say or is trying to think of a way to word a sentence, they leave in the awkward silence, amplifying this by cutting out all the audio and just leaving the natural background noise of the shot, this was most likely done to add a bit of humor to what may have been a boring segment. In interviews or meeting there is usually a combination of over the shoulder shots, two shots, mid shots that turn into a close up, making sure they keep to the 180-degree rule. Hypocrisy aside, The Greatest Movie Ever Sold could very well have been one of the year's doc highlights had Spurlock taken his responsibility for research and actual facts as seriously as he did the need to entertain. Scathingly funny, subversive, and deceptively smart, The Greatest Movie Ever Sold shines the definitive light on our branded future as Spurlock attempts to create the “Iron Man of documentaries,” the first ever “docbuster”! The Greatest Movie Ever Sold (2011) Plot. The filmmaker is… The movie is quick and cheerful, and Spurlock is engaging. “The Greatest Movie Ever Sold” showed great examples of how advertising is used throughout the media each and every day. “The Greatest Movie Ever Sold” Documentary Analysis, Representation, Objectification & The Male Gaze. Finally, when looking at the editing aspect of The Greatest Movie Ever Sold, I feel it’s one if the most important aspect of the film. One of the things that makes The Greatest Movie Ever Sold so enjoyable is how incredibly meta it all is. For this documentary I was able to analyse numerous aspects of how it was made that I will be talking about, these include: Cinematography, sound, music, and the editing. The movie gives you an in depth look inside the business of advertising by showing the steps and decisions involved. We live in an age where it's tough even to walk down the street without someone trying to sell you something. Contextual Analysis of music videos; Types Of Music Video; Final Major Project The Greatest Movie Ever Sold Analysis. Iron Man 2 had the most product placement of any movie last year. Rated PG-13 The Greatest Movie Ever Sold. Maybe if Minute Maid used more pomegranate, it could be called Ten Minute Maid. In this movie, Morgan Spurlock studies the world of marketing by attempting to sell brands a chance to be apart of the film. The film also makes mention of Hyatt Hotels, Mini Coopers, OK Go, Old Navy and Jet Blue. He finds directors like Brett Ratner willing to talk on the record — and Quentin Tarantino, who complains he wanted to shoot scenes for "Reservoir Dogs" and "Pulp Fiction" in Denny's, but they wouldn't let him. This can be seen as either a co-promotion or as millions of dollars in free advertising. This is a documentary about the struggles of getting sponsorships for any form of media, Morgan decides to set out and show the audience what really goes on behind the scenes… This company was really excited to get their name out there in front of an audience and advertise their products. Also sign me up for FanMail to get updates on all things movies: tickets, special offers, screenings + more. In The Greatest Movie Ever Sold (actually titled POM Wonderful Presents: The Greatest Movie Ever Sold), Spurlock sets his cultural insights on a new target: the world of marketing and the advertising industry. It is a movie about making a movie paid for by product placements. Documentary filmmaker Morgan Spurlock has realized their dream with Pom Wonderful Presents The Greatest Movie Ever Sold. Spurlock has made a movie about the pervasiveness of advertising in films, which also happens to include three 30-second ads. In 1975, he won the Pulitzer Prize for distinguished criticism. The Greatest Movie Ever Sold is meta-movie. POM Wonderful Presents: The Greatest Movie Ever Sold is a 2011 documentary film about product placement, marketing and advertising directed by Morgan Spurlock. 64 brands were represented in the sequel, compared to the original's 22 brands.